i heard an advertisement for jc penny this morning on the radio that i thought was great direct marketing. now granted, i was listening to espn radio and a show that targets twenty and thirty-year old men, but this ad was totally geared for men shoppers–the typical male shopper, that is.

jc penny makes it easy to get in, find it, and get out.

but really, is that their goal?
is jc penny truly thinking of the typical male shopper in their marketing?